Are your decisions aligned with your strategic objectives?

If I could offer one piece of advice… never buy a digital service unless you can see how it fits into your strategic objective and you can understand at the very least, the explanation of how it solves an existing problem.

I see so many people paying for SEO or PPC who don’t understand analytics, or don’t know how to measure improvements, or who have a terrible website….

This is a pretty good article to read if you’d like to start making better decisions in general.